NAMCO BANDAI Games Inc.

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Change the ENTERTAINMENT

Message from CEO

“Change the ENTERTAINMENT”The unique creativity to change the world

As we move on into the future, there are several things that we at NAMCO BANDAI Games need to value: our enterprising spirit and speed, our relaxed corporate culture, and our long tradition of pursuing the highest standards for product development. These are the sources of our power, and our belief in them is unwavering. Cultivating and polishing these values are the keys to winning even more fans and becoming a leading global company.

My vision is to “Change the ENTERTAINMENT”—to transform the very concept of entertainment. The current business model seems too conventional, lacking in future-oriented creativity. As I see it, instead of following the same old formulas, entertainment should have the power to pervade people’s day-to-day experience, making their lives richer and more enjoyable as it invites audiences into the future. In that sense, entertainment still has untapped potential. Seeking out these possibilities is the mission of NAMCO BANDAI Games, and I believe that in doing so we will rise to the challenge of changing the world.

Our human resources are the essential strength that will help us achieve this mission. NAMCO BANDAI Games has many highly capable and technologically gifted employees who can start with only an idea and create the future. It is because of them that I am so confident that we have the strength and the motivation to change. We are already seeing the fruits of our expansion from Japan into the global market, with its even greater potential. As we continue to share our achievements with all of our shareholders and investors, we hope that people around the world will enjoy the entertainment we produce through further pursuit of creativity.

We believe that through entertainment, we can change the world. With flexible thinking and a spirit of bold enterprise, we are aiming to create a new era of entertainment.

Keep watching the new NAMCO BANDAI Games—I am certain we will live up to your expectations.

President & Chief Executive Officer
Shin Unosawa